Front launches national campaign for North of England City Experience

Alistair Hardaker's picture
by Alistair Hardaker
VisitEngland Front campaign

Sheffield based creative agency Front has launched the first national UK campaign for VisitEngland's North of England City Experience.

The multi-destination city-break connects Newcastle, Hull, Leeds, Manchester and Liverpool, via a single rail ticket.

Front created the city experience brand in 2019 when it was launched to international audiences. The campaign will run across digital channels throughout March.

Due to covid restrictions on international travel the focus has now switched to targeting UK consumers with a national campaign to drive internal tourism after lockdown restrictions are lifted.

The project is being managed by Marketing Liverpool, on behalf of the Destination Management Organisations for the five cities, and is funded by the Discover England Fund, managed and administered by VisitEngland.

The facilitator of the offer is a rover ticket provided by TransPennine Express and provides four days travel over eight days which can be booked for future travel.

Joe Chetcuti, Front’s Managing Director, said: “It’s perfect timing for such a strong proposition. Combined with our creative approach it makes a stand-out offer. We’re looking forward to see how successful the campaign is and the results it delivers.”

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