Why it’s time to uncover the role played by online media coverage in driving sales – join a virtual roundtable with Metricomm

During the hour-long discussion, Metricomm will explore what marketing, advertising and PR specialists need to do to take greater advantage of online media coverage and assess how it can be utilised to benefit a business.

Mark Westaby, Director of Metricomm, said: “At the moment, evaluation systems focus on volume which inherently fails to paint a true picture of what actually is happening as a result of the coverage.

“Because we [at Metricomm] focus on the audience that is actually being reached and engaged by the coverage, what we do reflects very much the reality of the impact of the coverage on real consumers.”

He added: “Online media coverage, which is by far in a way where most people now get their information, actually has a much bigger impact throughout the funnel from consideration through to sales than people realise or that some people want to accept.”