Phil Reed, the managing director at Aberfield Communications believes that you should assess the effectiveness of your public relations through reactions, rather than reach.
The Newcastle Chronicle has relaunched with a "brighter, more positive tone", becoming the latest Trinity Mirror regional to undergo a revamp.
Lime Pictures is to make a second series of its North West-based live-action series, The Evermoor Chronicles.
iProspect has been appointed by Specsavers to optimise its stores and online channels.
The second Benchmark Search Conference will take place at Manchester’s Bridgewater Hall on July 12th.
Lime Pictures has filmed a new ad to encourage young people to register to vote.
Warrington Borough Council (WBC) has revealed the new branding for its £107m redevelopment of the town centre.
Gulf Oil International has become Manchester United's first global fuel retail and lubricants partner - the club's 24th global partnership deal.
Fist of Fury has won the creative and marketing account for Chatsworth House & Gardens, the Derbyshire-based stately home and tourist attraction.
BBC Tees is to air a special tribute programme to presenter, Ali Brownlee, who died last week, aged 56.