Manchester agency Refinery has teamed up with The Gate to produce a new series of DRTV commercials for Hillarys to promote its blinds, curtains and shutters.
The campaign broke this weekend with spots running on national daytime TV and digital channels in the UK and Ireland.
A still from one of the ads
The adverts can be viewed here.
The campaign broke this weekend with spots running on national daytime TV and digital channels in the UK and Ireland.
Refinery director Philip Armitage said: “The new TV ads introduce a lifestyle element into Hillarys’ highly response-oriented advertising.
“Working alongside The Gate, we shot a series of nine commercials with a family theme, which will run for the next year. The first ads feature Hillarys’ half price sale message.”
Media planning was handled by Mediacom Manchester.
