Trinity Mirror and Bauer Media Group have joined forces in a deal that will see the Liverpool Echo promoted through Radio City 96.7. The long-term partnership will see each edition of the paper featured on the station with additional branded content through presenter discussion live on air.

A new monthly magazine has launched in Scarborough after its founders scaled back original plans to launch a thrice-weekly newspaper. The Scarborough Voice was initially due to be published three times a week from last September, with a website launching in preparation in July.

Local World, the new local media group set up by former Mirror Group chief David Montgomery, has confirmed it is intending to make further acquisitions - with potential targets rumoured to be Trinity Mirror's 130-plus regional titles. The firm has already brought together the 110 titles run by Daily Mail & General Trust's Northcliffe Media and Iliffe News & Media, including the Hull Daily Mail, Stoke Sentinel, Grimsby Telegraph and Hull Advertiser Group.

Prolific North is delighted to announce that Melbourne Server Hosting, one of the North's best known tech companies, has agreed to be the headline partner of both the Prolific North Awards on Thursday 16 May and the Prolific North Marketing Awards on Wednesday 3 July.

Figures released this lunchtime from the Audit Bureau of Circulation for regional papers shows the decline in print sales shows little sign of lessening. In contrast, the figures for online readership which are released separately, are likely to show further marked growth.

A former Liverpool Echo editor and Yorkshire Post owner has delivered a withering attack on the state of the regional newspaper industry, hitting out at the move to templated page designs where stories are "judged on their word count rather than their merit".

The Press Association has won an international award for its coverage of the London 2012 Olympic Games. The agency, which has its PA Sport headquarters in Howden in East Yorkshire, has been awarded the European Alliance of News Agencies’ (EANA) Award for Excellence in News Agency Quality 2013.

Carat Manchester has been appointed by Trinity Mirror to handle its £5million media planning and buying account. The Aegis Media subsidiary will take on all of Trinity's national and regional brands with the exception of the Media Scotland account, which will continue to be run out of Media Vision in Edinburgh.

Former Yorkshire Post journalist Jeremy Cross has been confirmed as the new chief sports writer of The Daily Star. Cross joined the Star three years ago from the Wardles Agency and replaces Brian Woolnough, who died of cancer in September.


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