Argos to axe catalogue after almost 50 years

Stephen Chapman's picture
by Stephen Chapman

Argos is to end production of its printed catalogue, after a run of 48 years.

Launched in 1972, at one point, it was Europe’s most widely-printed publication, with only the bible in more UK homes.

The catalogue is currently printed by Liverpool-based Prinovis alongside Germany’s Burda.

Sainsbury’s, which owns Argos, said it was because of the move online:

“Over the decades the Argos catalogue has charted the nation’s changing tastes and trends in everything from must-have toys to the latest gadgets and devices. Today, popular products include wireless earphones, gaming consoles and lots and lots of LEGO. In 1973, when the catalogue launched it was point-and-shoot cameras and spacehoppers,” said Sainsbury’s Chief Marketing Officer, Mark Given.

“Just as our customers’ tastes have changed over the years, so have their shopping habits. We’re seeing an increasing shift towards digital shopping, using our mobile app, website and in-store browsers. Closing the book on the catalogue will help us focus on delivering exciting and inspiring digital shopping experiences to meet the changing needs of our customers, both in-store and online.”

Argos will continue to print a Christmas Gift guide