Avant PR to promote menstrual wellness brand

Stephen Chapman's picture
by Stephen Chapman

Avant PR is to promote “positive period experiences” for menstrual wellness brand, Sea+Flo.

The Manchester agency has been appointed to handle the company’s public relations, with a launch to consumers via a national media campaign. It will also use targeted celebrity and influencer seeding to position the brand “at the forefront of the mindful period movement.”

“We’re really excited to start work with Sea + Flo – the brand brings something new, stylish and sophisticated to the eco-friendly period marketplace,” said Director and Co-Founder of Avant PR, Ellen Kelly.

“Traditional tampons contribute massively to plastic waste in the UK and we’re aiming to promote Sea + Flo’s product offering as a convenient and hassle-free, yet stylish, alternative.”

Sea + Flo’s menstrual cups are made from medical grade silicone and say they offer an “eco-friendly and toxin-free period product that lasts up to 10 years.”

Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.