Prolific North announces free webinar on 'how to handle PR in the midst of COVID-19'

Josh Peachey's picture
by Josh Peachey

As the way of working for every industry has changed dramatically, we have decided to host a free webinar to help companies, brands, agencies and others master their PR during this difficult time.

In partnership with digital PR agency JBH, the free webinar is titled 'How to handle your PR in the midst of COVID-19' and will take place on Wednesday April 1st, 2020, at 11am. 

PRs and marketers face a real challenge at the moment. How do you continue your efforts to get positive coverage for your brand, without seeming tone deaf to the state of the world right now? What kind of content can you send journalists at this time? Do you put your PR activity on hold altogether? 

Prolific North has teamed up with JBH to address these challenges in a short, hands-on webinar. It will give anyone in PR the opportunity to share concerns, discuss ideas and get an insight into how leading PRs are adapting their strategy. 

The webinar will be led by JBH Co-Founder, Jane Hunt and Digital PR Director of JBH North, Rebecca Moss, who have worked with some huge national brands including Gousto, Missy Empire, Betway, Tails.com.

JBH Co-Founder, Jane Hunt (left) and Digital PR Director, Rebecca Moss (right)

The webinar will take the format of a 45-minute talk, with time for a Q&A session where guests can submit questions via the chat function. 

Secure your place now to enjoy some educational interaction with some leading PR figures. Don't let the lockdown stop you from gathering useful insights and business tactics.

Topics covered in the webinar will include:

  • The impact COVID-19 is having on the press and how PRs can respond
  • What kind of content and stories journalists are looking for right now
  • Examples of brands gaining coverage and how NOT to do it
  • The importance of being creative and resourceful
  • How to position your content to be sensitive to the situation

As an agency, JBH has seen client success in the current climate already. It’s meant reviewing all campaigns - pausing some, tweaking plenty of angles as the timing is wrong, and re-starting old campaigns. But via that process, clients have been able to generate positive PR coverage relevant to COVID-19.