Brazen perked up by breast tape brand win
Manchester's Brazen has been uplifted by a new account win - Perky Pear, the cotton-based breast lift and shape tape brand.
Brazen was appointed as the retained consumer PR, social and content marketing agency to raise brand awareness.
The brief will see Brazen champion the range of lift and shape tapes to drive web traffic and online sales through a series of PR campaigns, social media management and influencer marketing.
Perky Pear founder, Samantha Ryder, said: “This is a hugely exciting year for Perky Pear, we’ve seen rapid growth since our launch in 2016 and will be breaking into the US market later this year, so now felt like the right time to find an agency partner as we expand.
“The Brazen team impressed us with its creative flair, little black book of contacts and pure passion for Perky Pear – we’re excited to be working with them to deliver this step change.”
Brazen director Sasha Marks said: “Perky Pear has got to be one of the best kept celebrity fashion secrets with an impressive and enviable fan base including Holly Willoughby and The GC (Gemma Collins). Quite simply, our challenge is to lift the lid and make Perky Pear the Spanx of the breast tape world!”