My Coach School turns to Full Volume for PR push

David Prior's picture

Online training academy My Coach School has appointed consumer PR agency Full Volume.

The Manchester-based agency has been briefed to drive awareness of the My Coach School brand nationally, and to increase the profile of its founders, personal trainer Ben Haldon and former Team GB swimmer Lucy Davis (pictured above).

My Coach School gives members access to the most extensive workout and knowledge-based video library in the world, and has already reached over 10,000 members since its launch three months ago. 

Full Volume will deliver a programme of activity to establish awareness and cement credibility, which will include media relations, influencer engagement and events. 

My Coach School founder and Head Coach, Ben Haldon, said: “We knew straight away that Full Volume was the right partner for us. The team’s enthusiasm, ideas and understanding of our business brief were very impressive, and they’ve got stuck right in and got us some great results already.”

Full Volume PR was set up in 2018 by ex Jaywing PR / Epiphany employees Caroline Eardley and Rebecca Hallinan.