Royal Academy of Dramatic Art's business arm opens MediaCityUK base

David Prior's picture
by David Prior

RADA Business, the commercial subsidiary of the renowned Royal Academy of Dramatic Art, has opened an office in Salford.

The new base, in MediaCityUK, will be led by client director Rachel Griffiths, who's previously worked for Reputation Consultancy, The Association of Mutual Insurers and Iceland.

Its purpose will be to strengthen and champion RADA Business's courses, coaching and consultancy across the region.

An outdoor advertising campaign promoting the new opening will run for five weeks across sites in Greater Manchester and Liverpool.

Kevin Chapman, Director of RADA Business, said: “Having a firm base in the North West and the addition of Rachel as client irector will help us to provide our unique training and consultancy to a wider audience.

"Rachel has comprehensive and strong experience of the market. As well as this, she has the understanding required to help create a long-term strategy for our proposition in the North West. This is complemented by our new advertising campaign across the local area where we hope to bring RADA Business to the attention of more delegates situated in the North.”

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