Eye Airports launches first ads for prestigious car brands
UK airport advertising specialist Eye Airports has teamed up with two prestigious car manufacturers for high-profile advertising campaigns at Manchester Airport.
In a UK-first for both brands, McLaren Manchester and Rolls-Royce Motor Cars Manchester via local Sytner dealerships based in Knutsford, Cheshire are advertising outside two business lunges hoping to attract so-called ‘high-net-worth individuals.’
Eye Airports MD Sarah Parkes said: “With a high footfall of wealthy travelers accessing the business lounges at Manchester Airport this will be an unrivalled showcase for McLaren and Rolls-Royce. We are delighted to demonstrate the effectiveness of airport advertising to them for the first time.
“Airport advertising is a proven and effective way for brands to reach audiences when they are in a positive mindset, with time to dwell outside of their normal, daily routine.”
Eye Airports’ said its national network reached 100 million passengers a year.
Last year it announced its #RedefiningAirports project, an £8m investment in advertising media and technology, the largest investment in advertising in UK airports this decade, involving the latest high-spec formats and opportunities for advertisers to “dominate” the airport environment.