Warrington-based MumPanel has set up the Big Mum Opinion, the first ever in depth study of British mums to find out their views on the products and services offered to them by brands.
Launching this week, it will get the views of mums “in their natural environment, from the school gates to the parenting, toddler and children’s clubs as well as online.” It aims to speak to around 4000 mothers, with children between 0-18 and mums-to-be.
England’s World Cup qualifier with Montenegro marked the end of an era. The final time that the team would walk out in Umbro kits.
The brand has been part of the England set-up since 1954, with just a ten year break in the 70s and 80s when Admiral took over. It was an England wearing an Umbro kit, which picked up the World Cup in 1966.
Brazen PR has been appointed to promote Browns Bar and Brasserie and Miller & Carter Steakhouse, both part of the Mitchells & Butlers group. The Manchester agency has been tasked with running a campaign to mark Browns Bar and Brasserie's 40th birthday this year.
Tangerine PR has been appointed by JW Lees to work with the Manchester-based brewery on the launch of its new pale ale. The Manchester agency will support the national launch of JW Lees’ latest edition to its ale portfolio. The new beer, the name of which will be revealed at a trade event on April 17, is described as embodying "the very essence of Manchester".
Nadine Mansfield has joined Jockey Club Racecourses as regional head of marketing in the North West. Mansfield moves from Manchester United, where she was venue marketing manager. She has had previous marketing roles at Manchester Airport, Key 103, BSkyB and British Airways.
Manchester creative agency Vivid has been appointed by Powys County Council to lead its latest branding project. The project will involve the development of a new brand identity for Powys County Council Tourism and the Mid Wales and Brecon Beacons area.
Law firm Slater Heelis has appointed Claire Palmer as its new marketing manager. Palmer, formerly of full service marketing agency Avenue Graphic Design Ltd and the Manchester United Foundation, will be responsible for a wide range of marketing communications including advertising, website development, social media and events.