CheethamBellJWT has been appointed to handle the brand strategy for Taste Inc, part of the huge Thai conglomerate CP Foods. CBJWT will be handling its brand strategy, advertising, social media and SEO work with the first campaign focussing on 'Doing something good in 90 seconds' under the strapline Good Food Fast.
Manchester malt loaf brand Soreen has appointed The Red Brick Road as its advertising agency after a four-way pitch. The London agency, which already works with Savills, Experian and Magners, came out on top after a process involving Beattie McGuinness Bungay, Mother London and Manchester-based CheethambellJWT.
True North has hired two new members of staff and moved to bigger premises in the Northern Quarter after a raft of new client wins. The Manchester-based agency has picked up briefs from the Wellcome Collection, Essar Oil UK, Sport England and the Science Museum this year.
Manchester-based agency One Marketing Communications has been appointed by fire and security company Chubb. One has been tasked with launching Chubb's new risk management consultancy service to high profile organisations, both on and offline.
Weber Shandwick North has been appointed by Tourism Partnership North Wales to raise awareness of indoor and outdoor adventure activities in the region. The six-month campaign will focus on positioning North Wales as the UK’s ‘Heart of Adventure’ and preferred destination for adventure enthusiasts.
Manchester agency Love Creative has designed a Johnnie Walker House for Diageo in Seoul, following similar projects in Shanghai and Beijing. The new "whisky embassy", described by Love as its most ambitious house so far, is intended to showcase the history and story behind Johnnie Walker as well as providing a brand experience for customers.
Lancashire marketing agency Freshfield has appointed Steve Baker as a digital development consultant. Baker joins from Preston-based Piranha Internet, where he had spent six years. He brings over 13 years' experience and is the second digital specialist to move to the agency this year.
St Ives, the marketing services group that owns Amaze and Branded3, has sold printing company St Ives Direct Bradford (SIDB) to Cogent B2B for £8m. St Ives had recently been in consultation with the 265 staff at the Bradford site with a view to outsourcing some of the operations.
Dan McMullan a former account director at Amaze and Peppermint PR has joined Transport for Greater Manchester as its interim head of communications and customer services.
In the new role, he’ll be responsible for stakeholder engagement and media relations as well as customer services and customer relations.
Manchester marketing agency Amaze, has released the latest research from its study into the impact of technology on the behaviour and attitudes of 10-15 year olds.
The 5-year project is now in its third year and the latest report looks at social networking and second screen activity.