This November – just like every November in recent years – the nation waited in anticipation for their favourite Christmas advert to officially usher in the beginning of the festive season. Greg Clark, managing director of Sheffield's Über, examines how Christmas ads have evolved and how the most successful brands are making commercial messaging a secondary objective.
When we decided to send a £400 leather jacket over to the United States, in the hope it would get worn by fashion blogger Adam Gallagher, we weren’t aware that this would be the start of something big, writes Nathan Alexander, CEO at global fashion brand, BODA SKINS.
Lauren Foley has joined the team as a PR Account Manager with Katie Bedford, Nathan Carr and Niamh Boylan all coming on board as PR account executives. On the Digital team, Hanif Dawjee has joined as a Senior Web Developer.