Stockport’s DJS Research has been awarded one of the UK’s largest contracts for cultural market research.
The contract will see the agency conduct on-going audience research within London, Manchester, Liverpool and St Ives for a consortium of some of the UK’s leading cultural venues over the next four years.
The consortium is made up of venues including the British Museum, the Imperial War Museums, Museum of London, National Portrait Gallery, Natural History Museum and Tate Modern.
The appointment follows the continued growth and expansion of the Stockport and Leeds agency and reflects continued sustained growth in the cultural sector.
Judith Comyn, Head of Audience Insight at Tate, said: “The consortium formed some nine years ago to conduct rolling visitor research across all our sites allowing us to share insights and to benchmark.
“We recently undertook an extensive collaborative procurement exercise to choose the supplier who would provide us with robust and predictive insights over the next four years to continue to help us better understand our audiences in an increasingly challenging competitive climate.
“DJS Research put forward an innovative solution that will not only achieve this but will also help us explore more widely, as to how we compare with other relevant sectors, such as leisure and tourism. .We are very much looking forward to working with them on this important research.”
Kate Slater, Research Director at DJS Research Ltd, added: “DJS Research is delighted to have been selected to carry out this research for such a prestigious consortium of world-class visitor attractions.
“We are uniquely positioned to deliver insight that meets the needs of this changing sector, facing new challenges. We are very much looking forward to helping the consortium drive reach, revenue and reputation with their cultural audiences and beyond.”
DJS’s turnover in 2017/18 was £5.2m and recently-acquired clients include the European Commission, Department for Work and Pensions, Competition & Markets Authority, and Leicester City Football Club.
