gyro UK’s Manchester office has been appointed by Syngenta to support the launch of its next-generation fungicide molecule in key countries.
The agency will deliver a three-year plan, which will include defining target audiences and the customer sales journey, delivering communications and media planning, and identifying content and messaging requirements.
B2B International, the global B2B specialist insight and research agency which gyro’s parent company, Denstu Aegis Network, acquired in 2018, will support gyro at the research stage of the project.
Belinda Blatter-Scherer, Branding Lead, Global Branding & Customer Insights at Syngenta, said: “We were impressed with gyro’s strategic approach and are confident that they will be able to navigate the market and develop an effective go-to-market plan.”
