Quay Street venue, The Loft, has appointed Manc Frank to handle its communications, following a competitive pitch process.
The Manchester agency will focus on driving brand awareness locally amongst businesses, brands, influencers and key stakeholders.
Based on the top floor of 13 Quay Street, the venue opened in 2018 and is designed and operated by Pernod Ricard UK. One of its key purposes is to bring Pernod Ricard’s UK brands to life through experiential marketing.
“The Loft really is a one of a kind concept and space, so we wanted to partner with an agency who understood that and, who could take that extraordinary uniqueness and generate a meaningful buzz in the region,” explained Kenny Hyslop, Head of Experiential Marketing at Pernod Ricard.
“The Loft is a chance for us to showcase the Pernod Ricard product line to our customers and stakeholders in the North West, and we’re looking forward to establishing it as a must-visit experiential venue in the region.”
The 6000sq ft space has a capacity of 150.
“We’re thrilled to be working with such an exciting new venture in Manchester, and excited to help Pernod Ricard develop lasting relationships and synergies in this part of the UK,” added Laura Crompton, Client Services Director at Frank.
