Home has won a competitive pitch to become the lead agency for Drayton Manor Park.
The Leeds agency took part in a 4-stage pitch for media planning and buying against 5 agencies for the 3 year contract.
“We reached out to Home after discovering that they were the agency behind a popular TV commercial that we were impressed by, and they continued to impress us throughout each pitch stage,” explained Alexa Hickling, Director of Sales and Marketing at Drayton Manor Park.
“Home is exactly the kind of agency we want to work with – they are integrated, inventive and imaginative, and share our family and fun-loving values.”
As a result, Home, has also been awarded an extended TV creative brief, without a pitch.
The Staffordshire-based attraction includes ‘Thomas Land’, a 15-acre zoo and an onsite four-star hotel.
“Finding out that we had won the Drayton Manor media pitch and then awarded the TV creative on top is a brilliant start to the year. Drayton Manor is an exciting company with great people, and we can’t wait to help them in growing their business,” added Ben Cunningham, Director at Home.
The TV commercial is expected to air this summer.
