Snack pot brand, Naked, is working alongside lastminute.com and Brass to create its biggest ever promotional campaign.
The Escape The Ordinary campaign features holiday giveaways, money-off vouchers and tech prizes.
“Escape the Ordinary is a campaign heavily influenced by insight targeting the busy lifestyles of Gen Y. We think the prizes will have huge appeal to a generation that lives life to the full, managing hectic social lives from their mobiles but with a real taste for adventure and experience,” explained Mike Benton, head of snacking at Symington’s.
Brass was appointed in the summer to attract new customers and create an “innovative promotion” aimed at those with a taste for adventure.
Over the last year, the Naked brand has seen a 30% growth and wants to attract more young adult shoppers to “impulse buy.”
The on-pack promotion is supported with shopper advertising, a display campaign, social media and PR.
