Creative Concern behind new King’s College Hospital Charity branding
Creative Concern has completed the new branding, website and launch marketing for King’s College Hospital Charity.
The Manchester agency spent 6 months researching and developing the new brand, including focus groups, surveys and brand analysis.
It’s been designed to reflect the charity’s focus on ‘changing lives through pioneering care’.
“We wanted to develop a brand that would have real stand out when seen within the busy hospital environment. The signature colour and expressive brand treatment works as a highlight to showcase the amazing work of King’s and encourages donors to get involved and find out more about how their support makes a difference,” explained Liz Newell, Head of Design and lead designer on the project.
“The charity is known for its innovative and pioneering work so we wanted a brand that reflected their ambitious and creative spirit.”
Creative Concern also produced a series of design templates, tone of voice and brand guidelines. The new website was built on Drupal CMS, with a custom branded theme.
“We are very proud of our new look; it’s vibrancy and impact reflects the work of the Charity and we’re delighted that so many patient fundraisers are starring in the creative, they really are at the heart of all that we do,” added Claire Wood Hill, Director of Fundraising and Communications at King’s College Hospital Charity.