Content Soup wins breastfeeding brief

Stephen Chapman's picture

Content Soup has won a competitive pitch to become the retained PR agency for Lansinoh.

The Leeds agency is run by new mums, Nina Green and Jasmine Headley-Craik, and will deliver a national PR strategy for its breastfeeding products, as well as promoting its Feed with Confidence campaign.

“We’re in a period of significant growth and change at Lansinoh, and we knew immediately that Content Soup were the ones to help implement our ambitious marketing plans for 2019 and beyond,” said Stacey Priestley, digital marketing manager at Lansinoh.

“As a team, they are a real force; their energy, creativity and deep understanding of our audience couldn’t be matched. We’re excited to work with such a progressive PR agency.”

Nina Green of Content Soup, added:

“As new mums ourselves, we instinctively knew what Lansinoh’s core audience would respond to, and how to engage with potential customers

That knowledge and insight, coupled with a genuine passion for anything that makes a new parent’s life easier having recently been in the same boat, is what will drive us to take this brilliant brand to the next level.”

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