Power Horse has signed a multi-year deal with Manchester City, to become its official energy drink partner.
It will cover multiple countries across Africa and the Middle East, as well as Turkey.
As part of the contract, the drinks’ firm will launch co-branded Manchester City cans early next year, featuring the club’s crest.
“City has a huge number of passionate fans across Africa and the Middle East who we know will love the co-branded cans when they launch next year,” said Damian Willoughby, senior vice president of partnership at City Football Group.
“This will be a great way to kick off our partnership and we look forward to working together over the coming seasons.”
Salvatore Caizzone, CEO and shareholders committee member at the Power Horse Company, added:
“We are truly excited to partner with such an amazing team like Manchester City.”
