Heritage watch brand appoints Manchester agency

David Prior's picture
by David Prior

Carousel PR has been appointed to handle the PR and social media for heritage British watch brand, Accurist.

The Manchester-based agency will manage all media relations, influencer collaborations, events, new product launches and partnerships – with a focus on the current Signature collection. It will also be responsible for running the brand’s Facebook, Instagram and twitter pages, looking after community management and content creation.

Founded in London in 1946, Accurist is now owned by Time Products and based in Leicester.

Carousel PR also currently works with a number of national consumer brands including Selfridges, MGA and Zapf Creation.

Rebecca Barnes, deputy managing director of Carousel PR, said: "Having the opportunity to work on such a well-loved British heritage brand such as Accurist does not come around often so we are, of course, delighted to have been appointed.”

Marian Davis, head of marketing at Accurist, added: “Having worked with Carousel PR previously, I was confident they would bring exactly what we need in the marketing mix – creativity, strong social media expertise and a very hard working press office. We’re confident of a successful Christmas period for the brand – and continuing that success into next year.”

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