After a competitive pitch process, CPPGroup has chosen Aberfield Communications to deliver PR and Comms across the Group and its UK New Business Team.
Aberfield will focus on CPPGroups’ corporate and financial PR, alongside announcing the New Business Team’s latest product launches and partnerships as CPPGroup re-enters the UK market.
“Aberfield’s in-depth audience analysis, which identified a gap in the market that CPPGroup could dominate from a comms perspective, really impressed us” said Sharon Johnson, global head of communications at CPPGroup.
“We wanted to work with a partner that would have the ability to help us share our global success and roadmap, and Aberfield demonstrated a clear understanding of this.”
Tim Downs, director at Aberfield Communications, added:
“We will focus on communicating the CPPGroup story, allowing us to deliver an innovative communications mix that will differentiate CPPGroup from its competitors, while also building trust in the brand.”
