Chilli gives Chicken Tonight a new look

Stephen Chapman's picture
by Stephen Chapman

Chilli has completed a rebrand of Chicken Tonight for meat and snack manufacturer, Symington’s.

The packaging includes a new range of cooking sauce pouches as well as a refresh of its existing jars.

“Chicken Tonight is a much-loved brand, with a loyal customer base and we’re excited to rejuvenate it and introduce it to new customers discovering the brand for the first time,” said Kevin Butterworth, marketing director at Symington’s.

“Following extensive consumer research, we wanted to create a range of convenient modern restaurant style favourites to reflect more exotic consumer tastes, with flavours that appeal to the whole family.”

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David Whittle, managing director at Chilli added:

“What a great brand to work on! It’s been fantastic to see how Chicken Tonight are developing new formats and recipes for the future. We work with a lot of heritage brands and so we were always mindful of the evolution process”.