4Sales Manchester and MediaCom broker "8 figure” Hillarys deal

Stephen Chapman's picture
by Stephen Chapman

Hillarys has signed an 8-figure, multi year deal to become the new sponsor of Channel 4’s biggest programming strand.

Negotiated by 4Sales Manchester and MediaCom North, Prolific North understands there was “fierce competition” for brands to partner the Homes on 4 strand.

“We are extremely proud to have been working hand in hand with Hillarys for the last five years which has culminated in a long-term strategy, touching all areas of our business,” explained Paul Cooper, group managing director at MediaCom North.

“At MediaCom North we are committed to growing our clients businesses, by working to develop their offering and building them into strong brands. We are thrilled to be sponsoring Homes on 4, continuing our strong partnership portfolio across a leading broadcast sponsorship, and look  forward to supporting Hillarys on the next step of their brand journey.”

It means Hillarys will appear around programmes including Grand Designs; Location, Location, Location, Escape to the Chateau and George Clarke’s Amazing Spaces from January next year.

“We’re delighted to be partnering with Hillarys on our much sought after Homes on 4 strand. Our fantastic property shows reach key audiences and by providing bespoke cross-platform content, our partnerships continue to deliver. This is an exciting new deal and we very much look forward to working with Hillarys,” said Jonathan Allan, chief commercial officer at Channel 4.


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