Total Fitness appoints Yorkshire agency to "reinvigorate" its brand

David Prior's picture
by David Prior

Huddersfield-based The SHARP Agency has been appointed by Total Fitness, the leading chain of health clubs.

SHARP will be helping Total Fitness to redefine its brand and product campaigns and has already launched a campaign called ‘Unbeatable’ to showcase the variety of facilities within its clubs.

Campaign collateral will include a suite of online videos to be seeded on social, a collection of digital banners, signage wraps for outdoor and printed flyers. The work also involved a new brand photography shoot and the creation of a new membership booklet to be used beyond the campaign.

Total Fitness - Unbeatable

Watch the Unbeatable campaign here

Richard Sharp, Creative Director of SHARP, said: “We’re really proud and excited to be working hand-in-hand with Total Fitness. The partnership ensures great creative that the brand has had an active role in forging.”

Sophie Lawler, CEO of Total Fitness, added: “Working hand in glove with the Sharp team enabled us to move at incredible pace and create a confident, empowering campaign that perfectly addressed the brief. It’s the start of a journey to reinvigorate our position and re-engage the marketplace.”

SHARP, which also has an office in London, has also worked with the likes of HomeServe, Best Western and British Cycling.


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