The Co-operative Bank uses real customers to reinforce ethical message in latest campaign

Alastair Pegg, marketing director at The Co-operative Bank, said: “It’s really powerful when customers who are proud to bank with us, tell others in their own words what it is about The Co-operative Bank that makes us different to the other banking brands in the market. We have a loyal customer base and we want to ensure that they continue to see that the values and ethics of the bank are strong and very much part of the bank today. We also want them to know that we continue to listen to them and welcome their views.

“Hearing first-hand the comments of customers who joined the Bank because of the strength of the values and ethics is a really poignant narrative and we’ve also referenced how The Co-operative Bank’s ethical approach helps local communities and charities across the country.

“We want this campaign to bring all the positive attributes of the Co-operative Bank to life for existing customers and those looking for a bank that does things differently.”