Chapman Poole expands into US and Europe

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by Stephen Chapman

Chapman Poole has expanded into Spain, France, Germany and the United States to meet client demand.

The Manchester-based agency uses freelancers rather than staff and the new consultants are based in Madrid, Berlin, Paris and New York.

“We took a risk embarking on a freelance model at a time when there was a stigma surrounding freelancers working in agencies. Agency heads would keep freelance staff hidden from clients for fear of seeming ‘unstable’ or non-committal,” explained Agatha Chapman-Poole, MD, Chapman Poole.

“Our model has now proved more popular than we could have imagined with active consultants in six countries.”

It comes following a number of international client wins including beer subscription service DiscoverBrew; US-based consumer products company Luxco; Amazonian energy tea drink Yusa; and restaurant and bar group New World Trading Company.