Zut completes sports brand campaign for Betfred

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Betfred is set to launch a new brand campaign this week, created by North West agency, Zut.

The creative is centred around the emotions experienced by fans and will run across television, radio and digital channels.

“Our latest piece of work for Betfred encapsulates all the feelings of excitement and anticipation that come with being a sports fanatic,” explained Matthew Thompson, creative director at Zut.

“The campaign is about celebrating this and positioning the brand as the bookmaker who can enhance the exhilaration of sports through their wide range of offers and innovative new betting products.”    

“Zut has approached the brief with a clear knowledge of the Betfred brand and a real understanding of our audience. The campaign is about the whole shared experience of being a sports fan and I am confident it will have a strong impact on our target audience,” added Natalie Bradford, group campaign manager at Betfred.