TBWA\Manchester appointed by £250m-turnover finance lender

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TBWA\Manchester has been appointed by Together as its lead creative agency.

The agency will be responsible for launching a new brand campaign for the Cheadle-based finance lender (its office pictured above), alongside quarterly product campaigns and a strategic review of their customer journey.

Established in 1974, Together offers short-term finance, auction finance, personal, commercial and buy-to-let mortgages and secured loans. It now employs 500 people and manage a loan book in excess of £2bn, with revenues of £250m for the year to June 2017.

Fergus McCallum, CEO at TBWA\Manchester, said: “Together have been hugely successful in their own right over the last 44 years and we’re excited about the level of opportunity there is to help them grow further. We’re looking forward to working with their team who share our vision to create truly disruptive work.”

Sonia Whitely-Guest, marketing director at Together, added: “We’re delighted to appoint TBWA\Manchester as lead creative agency. From our very first meeting they really understood what makes us tick and have developed some very exciting ideas to help us grow the brand.”

TBWA\Manchester has recently moved from Didsbury to Manchester city centre as part of Omnicom Group's decision to move its Northern operations.

It works with brands including Bosch, MBNA, JD Williams, BP and Merlin Entertainments.