Manchester City signs deal with Rexona

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by Stephen Chapman

Unilever brand, Rexona, has signed a global sponsorship deal with Manchester City and its sister club, New York City FC.

The deodorant brand will become the clubs’ official personal care partner.

Through the deal, Rexona, Sure and Degree will provide fans with weekly content and immersive experiences. Branding will also appear in the stadiums.

“We’re excited to announce this new partnership with the champions, Manchester City. The team’s international appeal gives us a fantastic platform to reach Rexona’s global target audience,” said Joanna Allen, global brand vice president, Rexona.

"The club’s success and attractive style of football gives us the perfect platform to deliver our brand purpose, encouraging people to move more, to live more, making every moment matter.

“Equally with the growth of the MLS in recent years, our US brand, Degree, are delighted to be partnering with New York City Football Club in what will provide an excellent base for community outreach and activity.”

The company has also signed a similar deal with Chelsea.