Kilogramme animates Bread and Jam Festival

Stephen Chapman's picture
by Stephen Chapman

Kilogramme has created a series of short films to promote the Bread & Jam Festival.

The animations, produced in collaboration with Manchester-based illustrator, Dom Byron are for use online.

"Bread & Jam gave us a really free hand with the brief for these animations.  As long as we were able to convey within a few seconds the breathe of events and speakers at the festival, the look and feel was left in our hands,” explained animation director, Claire Grey.

“We hope we've captured the colour and energy of the festival and people pick up on the humour we've injected into the films to give people a bit of giggle."

Grey added that the team researched how food moves, from flipping to pouring, so that they worked in the animations.

Bread and Jam is a national artisan food and drink festival.