Chivas signs global partnership with Manchester United

Stephen Chapman's picture
by Stephen Chapman

Manchester United has agreed a multi-year global sponsorship deal with Scotch whisky brand, Chivas.

It will mean that Chivas branding will be displayed on digital perimeter boards and throughout the stadium. Its portfolio of drinks will also be available in the club’s hospitality suites.

“Manchester United’s history is built on teamwork and we embrace Chivas’ belief that ‘blended is better.’ Our success both on and off the pitch allows us to bring together the best mix of people who help to make our club the global name it is today. Each individual has their own skills but the way in which they blend together is what makes us a united team,” explained Manchester United’s group managing director, Richard Arnold.

The brand shot a short film with United during the club’s pre-season tour in Los Angeles.

“Partnering with Manchester United was therefore a natural fit; we both firmly believe that great things can be achieved when we come together - from balancing the perfect blend of malt and grain whiskies that go into our Scotch, to using the perfect combination of players’ skills on the pitch to create a winning team,” added chairman and CEO of Chivas Brothers, Jean-Christophe Coutures.

“We look forward to using our spirit to help showcase the spirit of the club and its fans all around the world.”