McCann Manchester has unveiled its first campaign for equity release brand Key.
The Manchester agency picked up the integrated strategy and creative brief after winning a four-way picth in February.
The campaign is part of a wider refresh project for parent company Key Retirement Group.
In conjunction with media specialists Carat UK, brand consultancy Start Design and McCann Manchester, Key’s in-house team has re-defined the new brand as it works to position itself to capitalise on the changing and rapidly growing over-50s market.
The multichannel campaign carries the strapline ‘Good advice is Key’ and will run across TV, radio, press, social media, online and digital display. The TV ad will be aired across channels including Sky, Channel 4 and ITV from July 24th.
