Finn launches school hygiene campaign for Essity

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Finn is working on its first campaign for global hygiene brand, Essity, since winning a competitive pitch to deliver its UK corporate PR.

Essity, previously called SCA Hygiene, is looking to tackle low levels of hygiene in primary school toilets.

School Hygiene Essentials Initiative is based around a research partnership with YouGov, to highlight hygiene issues. This is supported by a public affairs and influencer programme, social media content creation, and the design and development of a new website.

“We were impressed with Finn’s approach from the first time we met them to discuss the brief. Our aim was to build a campaign with the ability to achieve real, positive change on what we believe is an important issue,” explained Gareth Lucy, communications manager at Essity.

“Finn’s response was creative and carefully considered the roles of PR, PA and digital. Ultimately, we felt that they understood the challenge and following the launch of the campaign in May the response has been fantastic.”

Following the launch, Essity will work with teachers, local authorities and health professionals to come up with a series of solutions, which will then be trialled across a number of schools over a 6 month period.

“At Finn, we believe that PR has the power to create actionable change through hard-hitting campaigns and the Hygiene Matters School Initiative campaign is a great example of this being brought to life,” added Alison Puente, partner and director at Finn.