Alchemy wins £1.5m bedmaker brief after four-way pitch

Simon Austin's picture
by Simon Austin
Harrison Spinks

Harrogate’s Alchemy Media has been awarded a £1.5million media account by luxury bedmaker Harrison Spinks following a four-way pitch against MediaCom, Republic of Media and Brass.

Harrison Spinks was founded in 1840 and is one of Yorkshire’s largest manufacturing businesses, employing over 600 staff from their site in Leeds. The company manufactures beds and mattresses under the Harrison, Somnus, Hybed and Spink & Edgar brands and  also supplies mattresses to retailers including John Lewis, Dreams and Furniture Village.

Esme Westmoreland, Head of Marketing at Harrison Spinks, said “We have ambitious goals for the next five years, so getting the right agency partners in place as we embark on the next phase of our growth is crucial.   

“Alchemy impressed us with their understanding of the challenges we face and their enthusiasm for the journey ahead. There are strong synergies between our two businesses in terms of a shared ethos and the bespoke approach we employ to ensure we’re delivering the right solutions for customers.  We’re really looking forward to working with them.”

Bridget Moore, MD of Alchemy Media, added: “This is a great win for us.  As one of the UK’s longest established and most innovative bed & mattress manufacturers, Harrison Spinks is a sleeping giant in their sector.   

“We’re delighted that they’ve chosen Alchemy to help awaken the power of their brand and tell their fantastic story to a wider consumer audience.”