theEword handed tasty brief by Chopstix

Simon Austin's picture

Manchester-based theEword has been appointed to lead on creative social content for national noodle bar Chopstix.

The agency will help to drive brand awareness and engagement, in addition to optimising Chopstix’ local search presence.

The chain has almost 80 QSR stores across the UK and the Republic of Ireland and is the UK’s largest, independently owned chain of noodle bars.   

Rob Burns, marketing director at Chopstix, said: “As a brand, we have a strong, well established customer base already in place but we’re now looking to reflect that in our digital presence and social engagement. 

“We were impressed by theEword’s successes in the leisure and lifestyle sector and we’re excited to be working with them on upcoming campaigns.”

Samantha Bell, leisure account director at theEword, added: “This is an exciting challenge for us and we’re looking forward to working with such an ambitious, fast-moving company.

“Our first port of call will be to step up activity on social media and put a clear strategy in place that will help increase brand awareness. We can’t wait to get stuck in and we’re confident our team will deliver real results for Chopstix.”