Blue Chip behind O2’s Kodak campaign

Stephen Chapman's picture
by Stephen Chapman

Blue Chip is behind a new campaign for O2, which will offer a free Bluetooth printer for purchases of certain phones.

The Manchester agency managed the creative idea, concept development and print production process. It also devised a scratch card, so people could claim their free gift.

“We know these handsets are appealing to a certain type of audience that love to be creative and take lots of high quality photos,” explained account director, Dan Selas.

“The Kodak Mini 2 Bluetooth printer is the perfect companion for these handsets as it allows you to produce amazing vibrant prints from your best pictures.”

The campaign is running in-store, online and via the phone, with the intention to drive awareness and sales of flagship Android handsets.