“Six figure” win as Gym King signs with Propaganda

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by Stephen Chapman

Ath-leisure brand, Gym King, has awarded Propaganda a “6 figure” marketing and digital contract.

The move follows a 10 month strategy and digital audit for the brand, which saw an 81% increase in revenue and 83% rise in web traffic.

Leeds-based Propaganda will develop an omni-channel marketing strategy to  position it as a leader within the athleisure market.

“Working with Propaganda has been a great experience and has helped us to cement our position in the market, growing awareness and developing the brand,” explained James Parker, founder and CEO of Gym King.

“We came to Propaganda because of their reputation for getting results for their clients, and we’re looking forward to continuing our partnership. We’re excited to see where the next 12 months takes us” 

Julian Kynaston, chairman of Propaganda added:

“We’ve set out a strategy to elevate the already incredibly successful brand even further, focussing on developing their digital offering and marketing to support brand growth. The figures we’ve achieved working together speak for themselves and are testament to our newly founded digital division. We’re really looking forward to continuing this success.”