Alchemy Media steps up with Pavers campaign

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by Stephen Chapman

Alchemy Media has been appointed by footwear retailer, Pavers to launch its new summer campaign.

The Yorkshire media planning and buying agency will be working across television and print media.

“We’re very excited about launching the Summer collection, and harnessing the power of TV for our brand. We chose Alchemy Media to help us navigate the best TV solution which will maximise our target audience reach and deliver great value from our budget,” said Victoria Green, head of marketing for Pavers.

“Alchemy clearly demonstrated the advantages they could bring to this process, and we’re looking forward to working with them as we continue our growth journey.”   

The television campaign goes live today on 18th May on ITV and Channel 4.

“Being Yorkshire born and bred, Pavers is truly a family centric business built on the traditional foundations of trust, honesty and reliability. They are the perfect fit for Alchemy,” added Alchemy managing director Bridget Moore.