Fashion brand appoints Roland Dransfield

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by Stephen Chapman

Roland Dransfield will be working on the launch of new fashion label, Mancub.

The Manchester agency won a competitive pitch to handle the brief, which includes a full media relations and launch campaign.

“We fell in love with the whole Mancub ethic after just one meeting. The pieces available in the first collection are very cool, beautifully made and so wearable, whether you’re a man or a ‘cub,’” said Adam Moss, Roland Dransfield’s head of consumer.

“We’re thrilled to have won the opportunity to introduce such a unique and forward-thinking fashion label to the nation.”

The brand designs matching outfits for “men" and “cubs” - for example father and son.

It’s the brainchild of Manchester businesswoman, Dominique Morton.

“We are delighted to have Roland Dransfield on board to launch Mancub,” she said.

“I needed a strong and creative PR agency who knew the fashion industry and, specifically, the fashion media inside out. Most importantly I needed someone who shared my passion and excitement for the concept, and truly believed in its potential. I have found all that in Roland Dransfield and I’m really excited about having them as part of our team.”

The agency only set up its consumer division in the summer of last year.