TBWA promotes Peppa Pig’s Italian arrival

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by Stephen Chapman

TBWA\Manchester has produced a television campaign for Italian theme park, Gardaland.

It’s to promote the launch of a Peppa Big branded attraction, complete with a “Muddy Puddles” play area and Peppa Pig House.

The Manchester agency has worked with Italian director, Dario Piana on a 30 second commercial to showcase both the current rides and the new “Land.”

Gardaland - Peppa Pig Land

"The Peppa Pig franchise is hugely successful so it was fantastic to get the opportunity to work with these well‐loved characters and help further position Gardaland as a real adventure land for adults and kids of any age,” said Fergus McCallum, CEO of TBWA\Manchester.

TBWA\Manchester has been working with Merlin Entertainments and Gardaland since October 2013.