TBWA promotes Peppa Pig’s Italian arrival
TBWA\Manchester has produced a television campaign for Italian theme park, Gardaland.
It’s to promote the launch of a Peppa Big branded attraction, complete with a “Muddy Puddles” play area and Peppa Pig House.
The Manchester agency has worked with Italian director, Dario Piana on a 30 second commercial to showcase both the current rides and the new “Land.”
"The Peppa Pig franchise is hugely successful so it was fantastic to get the opportunity to work with these well‐loved characters and help further position Gardaland as a real adventure land for adults and kids of any age,” said Fergus McCallum, CEO of TBWA\Manchester.
TBWA\Manchester has been working with Merlin Entertainments and Gardaland since October 2013.