Manchester rebrands as Womanchester for International Women’s Day
“Marketing Womanchester” is leading a consortium of organisations to change Manchester’s name to mark International Women’s Day today.
Those backing the campaign are being encouraged to change the name of their organisation, or their address; celebrate the colour purple - one of the prominent colours of the suffragette movement; and use the #Womanchester hashtag on social media.
Supporters include Manchester Airport, Manchester Law Society, the Greater Manchester Combined Authority, TFGM, Manchester Arndale, Greater Manchester Police, NatWest and the University of Womanchester.
“Manchester’s continuing contribution as a catalyst for global positive change cannot be underestimated and I am delighted that, to mark international Women’s Day in a purposive and fun way, Manchester is changing its name to Womanchester for the day as part of the #RadicalManchester campaign,” said Marketing Manchester ambassador Dr Helen Pankhurst, the great, great granddaughter of Emmeline Pankhurst.
The move is part of the wider #RadicalManchester campaign from Marketing Manchester, to recognise the city’s leading role in the fight for women’s suffrage and innovations across business sectors, science, health, arts, culture and sport.
“This is a really significant year for Manchester and an opportunity to engage the whole of Greater Manchester in a campaign that will get the world talking about this vibrant city region,” added Sheona Southern, managing director of Marketing Manchester.
“Changing the city’s name to Womanchester on International Women’s Day will support our #RadicalManchester campaign to encourage people to visit, invest, meet and study in Greater Manchester.”
The Womanchester campaign is supported by NatWest.