Eddie The Eagle returns with McCann UK’s Aldi Winter Olympics campaign

Stephen Chapman's picture
by Stephen Chapman

Ahead of the 2018 Winter Olympics, Aldi has released a new advertising campaign, feature Eddie “The Eagle” Edwards, and Torvill and Dean.

The tongue-in-cheek advertising was created by McCann UK and will air for the first time tonight.

Aldi is Team GB’s official supermarket partner and the campaign will see customers turn snowy high streets into Olympic-winning routines.

“With our Winter Olympics campaign, we wanted to capture the adventurous spirit of the Games whilst still retaining our well known irreverent humour,” explained Adam Zavalis, marketing director at Aldi UK.

“Who better than British winter Olympic legends Torvill and Dean, and everyone’s favourite ski jumper Eddie ‘The Eagle’ Edwards to tell our message of benefitting from Olympic sized savings whilst enjoying medal winning products exclusively at Aldi.”

The brand is also backing current stars including slopestyle and big air snowboarder Katie Ormerod, freestyle skier James Woods, skeleton racer and Olympic gold medallist Lizzy Yarnold, and the Team Muirhead women’s curling team.

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