Market Creative completes rebrand for Manchester's Housing Units

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by Simon Austin
Housing Units

The Market Creative has developed a new brand identity and two TV ads for Manchester home furnishing store Housing Units.

The rebrand includes a new logo, colour palette, typography and tone of voice and will be rolled out across all touchpoints in 2018. The strapline “the home department store” now sits alongside a square-shaped logo incorporating the abbreviation of Housing Units, ‘hu’.

Working with Chief Productions, the marketing agency has created two 10-second TV ads, highlighting living room and dining room furniture, that will run on ITV Granada until the end of February. A 30-second radio ad will also air on Smooth and Key 103.

Housing Units - Dining Room TV Advert

Sue Benson, Managing Director at The Market Creative said: “We needed to communicate the extent and premium quality of what Housing Units has to offer. We have achieved this by embracing the concept of a department store and using a richer, more confident colour palette. The fresh new look is contemporary and helps to tell the full story of Housing Units.”

Housing Units’ 10 acre site in Failsworth comprises 26 departments and more than 30,000 products.

The company's CEO, Nick Fox, said: “We are made up of an amazing selection of departments. This new look is a celebration of how each of them is filled with amazing expertise, and everything our customers could possibly want to furnish their homes. By highlighting the extent of what we offer, we hope to compel more people to visit.”

This is the first project The Market Creative has undertaken for Housing Units since it was appointed as its retained marketing agency last year.