Creative Spark has created a national television campaign to launch the new Now Music app.
The app enables fans of the long-running Now albums to access the full back catalogue through personal playlists.
The launch film features runners, commuters and families getting nostalgic over 40 years of Now albums. It will be aired on ITV, MTV and Sky channels.
“We wanted a campaign that our audiences could relate to, we wanted to excite people about the prospect of playing music on-demand and encourage them to download the app to start their free trial,” explained Now, director of digital, Alex McCloy.
“Based on our work in the past we knew Spark were the team to make this happen. The ad creative is fun, uplifting and relatable to all audiences including families and with 10,000 registrations in the first 15minutes – this campaign works!”
