Konductor sets up content marketing arm
Konductor in Manchester has established a dedicated content marketing operation.
Kontent Engine will produce written, creative and filmed commercial content.
“Since Konductor launched in 2015, there has been a growing appreciation of the value that good content brings to business performance,” explained director Katharine McNamara.
“With GDPR just six months away, the marketing landscape is also changing, with a growing number of businesses now switching to a content-led customer acquisition and engagement strategy, which is far more lucrative and reliable than purchased data.”
Konductor was set up by McNamara and former Daisy Group marketing director, Kate O’Brien (pictured).