Front wins Lichfield BID brief

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Sheffield’s Front will take the lead on a full marketing and branding review of Lichfield city centre in Staffordshire.

It was appointed by the Lichfield Business Improvement District (BID) to raise the profile of the area locally and regionally. This will include enhancing existing attractions, delivering better and more targeted promotions and ensuring visitors spend more time there.

“As an organisation we are passionate about Lichfield so working with Front on this exciting project is the next step in helping to raise the city’s profile and working to secure its long-term future,” said David Tomalin from Lichfield BID.

Front will manage a series of independent consumer research workshops, with the results forming the basis of a review into the current marketing and branding materials. 

“Lichfield has a lot to offer as a destination so our job is to now help shout from the roof tops the reasons why people should come. The focus therefore has to be on bringing together a cohesive and joined up message that will boost the profile of city centre, improve the trading environment and ultimately increase footfall,” added Andy Dunn, account manager at Front.