McFly inspires Pharmacy2U’s return to television

Stephen Chapman's picture
by Stephen Chapman

Manchester’s ABF Pictures has produced a new television campaign for Pharmacy2U.

Set to McFly’s It’s All About You, the advert has been designed to showcase the company’s repeat prescription offering.

It features David Lunn and his granddaughter. The 78-year-old was one of the first people in the UK to fall seriously ill from Covid-19 and spent more than a month on a ventilator.

“Everyone up and down the country has had a hard time over the past 18 months - either directly through Covid-19 or from the financial or social implications,” said Chris Wade, Head of Marketing at Pharmacy2U.

“Since the first lockdown first kicked in last March, we’ve helped people across England save over seven million trips outdoors by having their repeat prescriptions delivered directly to their doors, so we wanted to bring that concept to life in a fun and emotional visual campaign. “

The campaign will air on ITV, Channel 4 and Sky.

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